Editor · Writer · Publisher · Social creator

Thirty years of finding stories people want to read—and share.

I help publications, brands and organizations turn good ideas into compelling magazines, articles, websites and social content. Available for freelance, contract and consulting work.

Artists Magazine, March/April 2025 cover
Artists Magazine, September/October 2025 cover
Artists Magazine, May/June 2025 cover
Published in The Boston Globe Artists Magazine Pastel Journal Watercolor Artist Southwest Art Hagerty Like the Wind
Services

An experienced extra set of hands for your publication.

I've founded two magazines, reinvented legacy titles and led editorial teams at national media brands. Now I bring that experience to publishers who need help, for one project or on an ongoing basis.

Most requested

Social media & audience growth

Social built by an editor. Every post sounds like your publication and gets people reading.

  • Social strategy and content calendars
  • Campaigns for issues, awards and annual features
  • Account rebrands and refreshes
  • Newsletters and community building
Consulting

Editorial strategy

A clear editorial voice and a plan your team can actually carry out.

  • Relaunches and redesign direction
  • Editorial calendars and workflows
  • Content development across print and digital
  • Contributor networks and commissioning
Writing

Feature writing & editing

Reported features and profiles, delivered clean and on deadline.

  • Artist profiles and long-form features
  • Competition and awards packages
  • Interviews and Q&As
  • Editing and manuscript development
Social & audience

Social strategy with a journalist's eye.

I treat social like any other editorial channel: find the story, know the reader, and keep the voice consistent.

NuVu
NuVu High School · Cambridge, MA
3×Instagram followers

NuVu’s innovative learning model was difficult to explain. I refreshed its website and Instagram around one question: “What is NuVu?” Student, educator and studio stories became the foundation of its social strategy, tripling followers and helping increase enrollment.

Admissions reel ↗
@nuvuschool on Instagram →
RebrandBlog storytellingInstagramEnrollment growth
Loli-O's
New product launch
LaunchedNew Instagram channel

For Loli-O’s product launch, I built its Instagram presence from the ground up, creating a clear, consistent visual identity. Step-by-step reels explain what the product is, how it works and how to use it, building the understanding and credibility that turn viewers into customers.

@loliosneb on Instagram →
Channel launchVisual identityBrand awarenessCredibility
Roller Rag
My independent print magazine
2020Founded

I founded Roller Rag, an international print magazine celebrating roller-skating culture through journalism, photography, essays and art. Instagram is its primary marketing and community-building channel, helping me reach readers, discover contributors around the world, and drive subscriptions and issue sales.

@rollerragmag on Instagram →
Issue launch
Advertiser thank-you
FounderInstagramCommunityDirect sales
Southwest Art
Annual “21 Under 31” campaign
21Posts a year

Each year, Southwest Art brings me back to promote its 21 Under 31 feature. I create 21 short motion posts, one for each rising artist, pairing their work with their portrait in the magazine’s signature style. The series carries the print feature onto Instagram and gives every artist a moment of their own.

Annual campaignRepeat clientFeature promotion
Selected writing

Recent features and profiles.

I've published hundreds of stories over three decades. Here are recent features for leading fine-art magazines and Hagerty's Radius. Click any story to read the full pages.

Opening page of All Over the Map, Artists Magazine

Artists Magazine · March/April 2025 · 8 pages

All Over the Map

Working with ink pens on paper maps, Ed Fairburn reveals the geography of the human face within the geography of the earth.

Read the story →
Opening spread of One Woman, One Car, Seven Continents, Radius by Hagerty

Radius · Hagerty · 5 pages

One Woman, One Car, Seven Continents

Renée Brinkerhoff drove her 1956 Porsche 356A across all seven continents, Antarctica included, to raise $1 million to fight human trafficking.

Read the story →

Annual Over 60 Art Competition, Artists Magazine. I’ve edited this winners package three years running: the 17th (Golden Hour, 2024), the 18th (The Age of Insight, 2025) and the 19th, coming this fall.

Editorial leadership

WPI Journal, 2012–2020.

For eight years I led WPI Journal, the magazine of Worcester Polytechnic Institute, and reimagined it from a traditional alumni magazine into the university’s flagship publication.

WPI Journal cover: A Journey to Purpose, featuring Terri Ann Kelly ’98
A Journey to Purpose
WPI Journal cover: Planetary Vision, featuring spacecraft engineer Allan Sword ’04
Planetary Vision

CASE Circle of Excellence Award

  • Directed every issue from concept to publication: editorial calendars, commissioning, photography and production.
  • Raised the bar on editorial quality, photography, design and long-form storytelling.
  • Found remarkable alumni, faculty, students and researchers the university itself had overlooked.
  • Built and mentored a team of writers, editors, photographers, designers and freelancers.
About

Three decades in publishing.

I'm an editorial director, publisher and journalist. I've spent more than 30 years creating, rebuilding and leading publications across print and digital.

I founded two independent magazines, turned WPI Journal from a traditional alumni magazine into a CASE award-winning university publication, and directed content for Golden Peak Media's fine-art titles, including Artists Magazine and Southwest Art.

Throughout, I've kept writing features. I love finding compelling people, asking thoughtful questions and turning complex subjects into stories readers stay with.

Shirley, MassachusettsRemote & internationalMBA, WPI
  1. 2024–2026
    Director of StorytellingNuVu High School
  2. 2020–now
    Founder & PublisherRoller Rag
  3. 1996–now
    Journalist & Feature WriterThe Boston Globe, Artists Magazine, Hagerty and more
  4. 2022–2023
    Director of ContentGolden Peak Media
  5. 2021
    Senior Associate Director, Strategic ContentBentley University
  6. 2012–2020
    Managing EditorWPI JournalCASE Circle of Excellence Award
  7. 2008–2012
    Managing EditorWorcester Magazine
  8. 1999–2007
    Founding Publisher & EditorThe BeatMonthly arts magazine, about 30,000 readers
Let's work together

Have a story to tell or an audience to grow?

I'm taking on freelance assignments, ongoing contract work and consulting projects with publishers, editors and media companies.